By Doug Stephens
Traditional retail is turning into more and more unstable and challenged as a company version. Brick-and-mortar has shifted to on-line, whereas on-line is moving into pop-up storefronts. digital shops in subway systems and airports are supplying new degrees of comfort for harried commuters. excessive road and major road have gotten the stuff of nostalgia. the large field is wasting floor to new types that allure shoppers via their most-trusted assistant—the telephone. What’s subsequent? What’s the long run for you—a retailer—who is witnessing a tsunami of switch and never understanding if this implies greedy ahold of latest chance or being swept away?
The Retail Revival solutions those questions by means of taking a look into the not-so-distant retail previous and by means of having a look ahead right into a destiny that may proceed to redefine retail and its huge, immense influence on society and our economies. large demographic and financial shifts, in addition to historical degrees of technological and media disruption, are turning this as soon as predictable industry—where “average” was once king—into a sea of turbulent swap, leaving patron habit completely altered. Doug Stephens, the world over popular shopper futurist, examines the foremost seismic shifts out there that experience even businesses like Walmart and Procter & Gamble scrambling to manage, and explores the present and destiny traits that may thoroughly swap the way in which we shop.
The Retail Revival offers no-nonsense readability at the realities of a totally new retail market— realities which are using many executives to depression. however the destiny needn't be darkish. Stephens bargains wish and information for any companies desirous to capitalize on those ancient shifts and thrive.
Entertaining and thought-provoking, The Retail Revival is sensible of a courageous new period of purchaser habit within which every little thing we thought we knew approximately retail is being thoroughly reimagined.
Praise for The Retail Revival
“It doesn’t topic what kind of retail you do—if you promote whatever, someplace, you must learn Doug Stephens’ The Retail Revival. jam-packed with strong insights at the altering retail atmosphere and what stable outlets could be pondering now, The Retail Revival is simple to learn, well-organized and offers crucial nutrients for thought.”
— Gregg Saretsky, President and CEO, WestJet
“This booklet captures in sharp element the deep and exceptional adjustments riding new customer behaviors and values. extra importantly, it deals transparent assistance to manufacturers and shops looking to adapt and evolve to satisfy fullyyt new marketplace imperatives for success.”
—John Gerzema, writer of Spend Shift and The Athena Doctrine
“The Retail Revival is a serious learn for all advertising pros who're attempting to determine what’s subsequent in retail… Doug Stephens does a very good task of explaining why retail has developed how it has, and the booklet serves as a tremendous, depended on consultant to the place it’s headed subsequent. ”
—Joe Lampertius SVP, client advertising, Momentum world wide and proprietor, los angeles Spezia style Market
“Doug Stephens has confirmed his correct to the moniker ‘Retail Prophet.’ With cautious research and abundant examples, the writer makes a compelling case for shops to evolve, swap and accordingly revive their reference to shoppers. Stephens offers actionable innovations with optimism and enthusiasm—just the spoonful of sugar we have to face the mandatory alterations ahead.”
—Kit Yarrow, Ph.D., shopper Psychologist; Professor, Golden Gate collage; Co-Author, Gen purchase: How Tweens, adolescents and Twenty-Somethings are Revolutionizing Retail
“Doug Stephens doesn’t simply let you know why retail is within the doldrums, he tells you why retail is an incredible signpost for the bigger issues of our tradition and offers a compelling, inspiring imaginative and prescient for a way forward for retail—and enterprise, and society.”
—Eric Garland, writer of Future Inc.: How companies Can count on and benefit from What’s Next